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Join Mark Dulisse – Declare War on IM Scammers!

Vote With Your Feet!

I mentioned it in Tip 6: Understand The (Evil) Tricks of the Trade, but if you haven’t done it you must go and watch the fantastic video demonstration called “IM Victim Services: Beware Of Scandal” (better referred to as “outing the unethical scam marketers) on Mark Dulisse’s Blog – watch the video, read the comments, and absorb it all.

Remember the line “I’m mad as hell, and I’m not going to take this any more!“? Well, that’s how I feel after seeing the scum selling scrap with their stock-format sales pages so many times in recent months. This has been happening for years, but it’s becoming an epidemic as these people steal money from (mostly) newcomers to the online business world. And, as Mark highlights, there seems to be a clique of UK-based marketers locking in on this formula.

I see part of my job as buying some of these products, just so I can be able to advise my friends and readers who ask whether they’re worthwhile. I’m getting to the point where just the sound of one of those polished Brit accents makes me either want to close the page or be sick on the keyboard. Every nation has its scammers, and the UK has some great people (like Alex Jeffreys and Lee McIntyre), but it just seems there’s a Mayfair Mafia in action at the moment, all supporting each other and all copying each other’s evil lies and sales tricks.

And Vote with The Refund Button!

We must protest! A lot of newcomers don’t realise how painless it is to get a refund from places like ClickBank, or feel embarrassed to do so. Don’t feel embarrassed, you’ve been lied to and cheated – just do it! I don’t just refund these products, I give both ClickBank and the vendor an earfull about the deceptive tactics (when I am going to buy anything, I always save copies of the sales pages, videos and everything else through the process so I can go back and compare what I received to what I was promised.

Don’t just refund, tell them why – and tell them you believe in ethics in marketing and will never deal with them until they show they’ve changed.

Next, give every affiliate promoting this rubbish a quiet word as well – pointing out that even though they might not realise it, they are promoting junk and earning themselves a bad name. Tell them you’re not interested in hearing from them again unless they, too, start believing in ethics in marketing.

And Vote with the Unsubscribe Link!

After you’ve sent the marketer an email telling them what you think of their tactics, point out you will be unsubscribing and do so immediately. Tell anyone who’ll listen to do the same.

Then do exactly the same with the affiliates. Both are people you don’t really want to hear from again because you can’t trust them!

If enough of us refund, unsubscribe, and tell these people exactly why we are doing it, perhaps they’ll re-think their tactics and some sanity will return to the Internet Marketing World.

Naming Names

The big problem with publishing the names of these people, or the products that identify them, in the same breath as calling them liars, scammers and scum is the possibility of law suits. I’d love to list a bunch of names here (and there are several mentioned on Mark’s Blog), but I’m wary.

However, I think I’m going to start an entirely different thread soon, listing what I buy and making comments on the products. For some products the only comment will be “Refunded”.

Let’s beat some sense into them! :-)

What do you think? Are you refunding things, or have you bit your lip and stuffed the rubbish in the digital bottom drawer?

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Hype Headlines to Choke On

We see it (or very close variations of it) all the time – what clown taught these people that “Who else wants to” adds anything to an offer, and that trying to say twenty things in one sentence in

BIG RED LETTERS

makes anyone want to do something other than throw up and close the page? Look at this headline that just hit my screen (in small type here, so you can see it all at once and see if you can get through it in one breath):

“Who Else Wants To Take
Advantage Of This Never Before
Seen Bonus Package That Not Only
Gives You 12 Hot Resale Rights
Products But Also This Exact ‘One
Time Offer’ Page That Stuffs Cash
Into Your Pockets 24 Hours A Day
On Autopilot Even While You Are
Sleeping!”

Please! How about just

12 Super-Hot Resale Rights Products – and a sales page to stuff cash in your pockets while you’re sleeping!

Do I care that it’s an “exact” copy of the page (yes, I do – it tells me I sure don’t want it)? Do I care that it’s a One-Time-Offer? And I’m sure if I see the word Autopilot too many more times they’re going to have to send the men in white coats to take me away.

More Of Almost Exactly the Same

Oh, dear, within minutes of publiishing this post I got hit with another OTO in BIG RED LETTERS. Spot the difference:

“Who Else Wants To Take Advantage
Of This Way Over Delivered Bonus
Package That Not Only Gives You 50
Hot Resale Rights Products But Also
This Exact ‘One Time Offer’ Page That
Stuffs Cash Into Your Pockets 24
Hours A Day On Autopilot Even While
You Are Sleeping!”

Does “Way Over Delivered” mean I can get it dropped off to my house even if I live way over in Russia?

Oh, maybe they mean over-delivered? Not that it matters much, I’m shaking and looking around for anti-anxiety medication after seeing that evil automatic aircraft controller word again. The white-coats will be here within days, I’m sure. Sigh . . .

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The Evil of Internet Marketing Sales Pages

We’ll reference it in our Tips in a lot more detail as we progress through the expanded versions but there are several common internet marketing tricks designed to force you into a rushed decision (like the count-down timers), plus quite a few discounts to be had by trying to close the page and watching them dive in with a special offer.

We’ve seen this regularly, and thought we’d devote a post to examples of these (and others in the future) just in case you need the proof.

First, the countdown timer. Like we’ve said, online marketers will try many “offer-ends-soon”, “only 3 left”, “get in by midnight or miss out forever” emotive assaults to get you to buy now. They (wth the exception of the small pefcentage of honest online marketers) are almost always telling lies. Why would they stop taking money when there are buyers still coming to the page? Countdown timers are a classic example – you have 3 minutes to sign up, do it now! Again, why would anyone want to limit the number of prospective customers.

Here’s a typical example:

The countdown timer starts at 3:00 minutes, and when it gets to zero you get a “Time is Up” message. Of course, if you simply refresh the page, the timer starts again! And if you come back 12 minutes later (as we did here), or the next day, or probably next year . . . that timer is going to start at 3 minutes again, and again, and again.

Want it Cheaper? Just Say No!

Then there’s the beautifully crafted sales page telling you what an amazing bargain you’re getting on this latest breakthrough in Internet Marketing, Turnkey Website, Business-In-A-Box, Search Engine Optimisation (SEO) software tool, or bunch of online-business eBooks. Even if you’re interested, close the page! (if you are actually interested, copy the URL first). These pages will regularly try to stop you with a special discount offer “just for you, just for today”. Like this one where the good old robot assistant wants to cut the bargain price from $47 to $27 – earning $20 just for clicking the “close tab” in your browser is probably doing better than Bill Gates’ hourly rates:

But that hardly stack up against this one, where the price is coming down by a massive $250, to get your (originally $447 before today’s sales page) new wonder marketing tool for just $67.


So, are you gullible? You need to be well aware of these tricks, and wary, to keep saving time and money on your way to internet business success.

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